The underlying technology behind AdSense was derived originally from WordNet, Simpli and a number of professors and graduate students from Brown University, including James A. Anderson, Jeff Stibel, and Steve Reiss.
WordNet is a semantic lexicon for the English language. It groups English words into sets of synonyms called synsets, provides short, general definitions, and records the various semantic relations between these synonym sets. WordNet was created and is being maintained at the Cognitive Science Laboratory of Princeton University under the direction of psychology professor George A. Miller. WordNet has been used for a number of different purposes in information systems, including word sense disambiguation, information retrieval, automatic text classification, automatic text summarization, and even automatic crossword puzzle generation. A project at Brown University started by Jeff Stibel, James A. Anderson, Steve Reiss and others called Applied Cognition Lab created a disambiguator using WordNet in 1998. The project later morphed into a company called Simpli, which is now owned by ValueClick.
A variation of this technology utilizing WordNet was developed by Oingo, a small search engine company based in Santa Monica founded in 1998 by Gilad Elbaz and Adam Weissman. Oingo changed its name to Applied Semantics in 2001, and Applied Semantics was later acquired by Google in April 2003 for US$102 million.
WordNet is a semantic lexicon for the English language. It groups English words into sets of synonyms called synsets, provides short, general definitions, and records the various semantic relations between these synonym sets. WordNet was created and is being maintained at the Cognitive Science Laboratory of Princeton University under the direction of psychology professor George A. Miller. WordNet has been used for a number of different purposes in information systems, including word sense disambiguation, information retrieval, automatic text classification, automatic text summarization, and even automatic crossword puzzle generation. A project at Brown University started by Jeff Stibel, James A. Anderson, Steve Reiss and others called Applied Cognition Lab created a disambiguator using WordNet in 1998. The project later morphed into a company called Simpli, which is now owned by ValueClick.
A variation of this technology utilizing WordNet was developed by Oingo, a small search engine company based in Santa Monica founded in 1998 by Gilad Elbaz and Adam Weissman. Oingo changed its name to Applied Semantics in 2001, and Applied Semantics was later acquired by Google in April 2003 for US$102 million.
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